Hello there, welcome to Notion.
Notion is a new strategic Industrial Design studio. We collaborate with our clients to excite markets, helping them to create beautifully disruptive products, packaging, applications and environments.
Face, Slendertone, 2009
MetaMirror, notion, 2010
Air Helmet, notion, 2010
G35 Surround Sound Gaming Headset, Logitech , 2009
MX Air Mouse, Logitech, 2008
Shard Lamp Series, notion, 2009
It's a Journal.
A collection of our opinions and observations on design, consumer trends, culture and behavior.
Small wheels, the next big thing.
August 18th, 2010
The cycling industry has a wonderful tradition of being consumer led. To this observer at least, the next big step is small wheels.
August 18th, 2010The cycling industry has a wonderful tradition of being consumer led. To this observer at least, the next big step is small wheels.
MetaMirror & The Future of TV
August 5th, 2010
MetaMirror is a concept, a culmination of our involvement in the Digital Home space, designed in response to new television watching behaviors.
August 5th, 2010MetaMirror is a concept, a culmination of our involvement in the Digital Home space, designed in response to new television watching behaviors.
Change is Good.
July 3rd, 2010
This weekend marks the end of a big week (or fortnight, you could say,) in notion towers….
July 3rd, 2010This weekend marks the end of a big week (or fortnight, you could say,) in notion towers….
SmartGrid, Energy & Future Appliances
June 23rd, 2010
What are the factors which will influence the next renaissance in home appliance technology and design?
June 23rd, 2010What are the factors which will influence the next renaissance in home appliance technology and design?
Life Apps
June 1st, 2010
How new applications can create opportunities for physical products, services and environments.
June 1st, 2010How new applications can create opportunities for physical products, services and environments.
Transient Functionality and the “Input Device”.
May 8th, 2010
Let us put it, that the concept of an “input device” is out-moded. Advanced hardware to software interaction is no longer one-way.
May 8th, 2010Let us put it, that the concept of an “input device” is out-moded. Advanced hardware to software interaction is no longer one-way.
The funny side of energy conscious car design.
April 10th, 2010
The cartoon above cracked us up. Part of the design cartoon series on Core77, created by lunchbreath
April 10th, 2010The cartoon above cracked us up. Part of the design cartoon series on Core77, created by lunchbreath
Disabled products for disabled people?
March 23rd, 2010
The criteria for a meaningful piece of universal design must be that it has broad, emotional, visceral appeal.
March 23rd, 2010The criteria for a meaningful piece of universal design must be that it has broad, emotional, visceral appeal.
Notion & NCAD: Lighting Project
March 10th, 2010
The results of a project, together with NCAD, to deliver the fundamentals of form to 2nd year students.
March 10th, 2010The results of a project, together with NCAD, to deliver the fundamentals of form to 2nd year students.
Rider Renaissance – Designing the AIR Helmet
February 20th, 2010
Observations on the snow-sports market 2010, and the development of the AIR helmet.
February 20th, 2010Observations on the snow-sports market 2010, and the development of the AIR helmet.
SHARD – Desktop Background
February 11th, 2010
To coincide with the online publication of the SHARD Series we’ve put together a desktop background.
February 11th, 2010To coincide with the online publication of the SHARD Series we’ve put together a desktop background.
Developing the SHARD Lamp Series
February 4th, 2010
A compilation of photographs and notes tracing the development of the SHARD lamp series.
February 4th, 2010A compilation of photographs and notes tracing the development of the SHARD lamp series.
Watching online design “mature”.
January 23rd, 2010
Design for the internet; how has it matured into what we consider to be “good” online design today?
January 23rd, 2010Design for the internet; how has it matured into what we consider to be “good” online design today?
Design Curriculum Part 1: Design Sketching
January 6th, 2010
Working with the full-time staff at NCAD, we’ve put together a introduction to ID skills for 2nd year undergrads.
January 6th, 2010Working with the full-time staff at NCAD, we’ve put together a introduction to ID skills for 2nd year undergrads.
Energy-Conscious Products
December 15th, 2009
Why we should be asking: what do alternative fuel/energy sources allow this product to be?
December 15th, 2009Why we should be asking: what do alternative fuel/energy sources allow this product to be?
New Beauty
December 9th, 2009
What we call “New Beauty” is a concept which is driving change in the beauty/cosmetics industry.
December 9th, 2009What we call “New Beauty” is a concept which is driving change in the beauty/cosmetics industry.
Devotion (and Neil Young)
November 25th, 2009
Without people who are willing to be so devoted to an art/science we would get nowhere.
November 25th, 2009Without people who are willing to be so devoted to an art/science we would get nowhere.
Transformations and Translations
November 25th, 2009
The concept of generating tangible results through translation is of great interest to us.
November 25th, 2009The concept of generating tangible results through translation is of great interest to us.
Websites are Taxis. Products are Trains.
November 24th, 2009
How does the cycle time of a project effect the manner in which that project is undertaken?
November 24th, 2009How does the cycle time of a project effect the manner in which that project is undertaken?
Isometric Histories
November 23rd, 2009
What does the future look like once we have been heavily engaged in social media for 20/30 years?
November 23rd, 2009What does the future look like once we have been heavily engaged in social media for 20/30 years?
Full Circle – Fixies and Bicycle Design
November 23rd, 2009
Cycling, both as a sport and a means of transport, is currently undergoing drastic revitalisation.
November 23rd, 2009Cycling, both as a sport and a means of transport, is currently undergoing drastic revitalisation.
How can we help?
We endeavour to be progressive in our methods, bridging between the disciplines of physical design, interaction design, user experience, and brand strategy. This is what contemporary Industrial design should be. It's clear that revolutionary products are created when these disciplines converge.
About Us
At notion we nurture ideas to help business grow. There are key people and perspectives which make this possible, and which in turn make our studio tick...
Who?
Founding partners Marcel Twohig & Ian Walton established the consultancy to translate user insight, cultural observation and brand fluency into thoughtfully crafted products and strategies.
Our team’s background is in Industrial Design, sharing over ten years experience designing consumer products for both in-house and consultancy practice.
Founding partners Marcel Twohig & Ian Walton established the consultancy to translate user insight, cultural observation and brand fluency into thoughtfully crafted products and strategies.
Our team’s background is in Industrial Design, sharing over ten years experience designing consumer products for both in-house and consultancy practice.
Product-Centric Branding
A product is the point at which your customer literally touches your brand. It must be a tangible expression of brand values and the centre of their experience.
We take product as the starting point, building and evolving brands from the core outwards.
A product is the point at which your customer literally touches your brand. It must be a tangible expression of brand values and the centre of their experience.
We take product as the starting point, building and evolving brands from the core outwards.
New Consumer
It’s clear that the nature of what constitutes a product is evolving to serve an increasingly connected and collaborative consumer. There is a blurring of the lines between product, service, interface & experience.
To design for this new consumer one must be open to new possibilities, connected, aware and always exploring.
It’s clear that the nature of what constitutes a product is evolving to serve an increasingly connected and collaborative consumer. There is a blurring of the lines between product, service, interface & experience.
To design for this new consumer one must be open to new possibilities, connected, aware and always exploring.
Beautifully Disruptive
Great products get under people’s skin, communicating at a visceral level and creating emotional appeal. The result is a positive disruption of the market. Our belief is that meaningful products are those that are catalysts for market change.
Powerful design creates these opportunities.
Great products get under people’s skin, communicating at a visceral level and creating emotional appeal. The result is a positive disruption of the market. Our belief is that meaningful products are those that are catalysts for market change.
Powerful design creates these opportunities.
Recognition
Over time our work has accrued the following international awards and press coverage.
MoMa, New York
Logitech MX Air exhibited as part of “Design and the Elastic Mind” in MoMa, New York.
Logitech MX Air exhibited as part of “Design and the Elastic Mind” in MoMa, New York.
CES Innovation Award
Highly Commended in the 2009 CES Innovation Awards for the Logitech Gaming Headset.
Highly Commended in the 2009 CES Innovation Awards for the Logitech Gaming Headset.
Design Week Profile
Profile of Ian Walton, notion Co-Founder, in Design Week 2009.
Profile of Ian Walton, notion Co-Founder, in Design Week 2009.
2009 iF Product Design Award
Recognition in the 2009 iF product design awards for the Logitech MX Air.
Recognition in the 2009 iF product design awards for the Logitech MX Air.
Red Dot Design Award
Product Design Award for the Logitech MX Air.
Product Design Award for the Logitech MX Air.
IDI Design Awards 2009
Industrial Design Award for Slendertone Face.
Industrial Design Award for Slendertone Face.
Time
2007 Inventions of the Year
2007 Inventions of the Year
Building a product roadmap or developing a new idea?
We'd love to have a chat. Fire us an email, call the studio, or even drop by (we do a mean coffee). You can get in touch with us, follow us, even keep tabs on us, in a couple of different ways.
Email:info (at) designbynotion.com
Telephone: +353 1 4433830
Notion,
No.1 Great Strand Street,
Dublin 1.
Ireland
VAT Registration No: IE9736219N
Company No: 478054
Telephone: +353 1 4433830
Notion,
No.1 Great Strand Street,
Dublin 1.
Ireland
VAT Registration No: IE9736219N
Company No: 478054