BLOK was the result of a very close working relationship with the logi team who asked us to rethink what protection could be for electronic devices. Working side by side with them we built a thorough understanding of impact protection through the use of software simulations and real life drop testing. This knowledge allowed us to propose a product based on the fundamental physics of impact: greater distance = greater protection.
The entire BLOK aesthetic and every product detail is driven by these principles and nothing else. The pure geometry of the cases has proven itself by continually outperforming competitors products in controlled drop tests.
As a studio our entire focus is on the ideas that underpin products. It is so refreshing to bring this approach to consumer electronics and to see a clear product concept make it to production unadulterated by the process.